William Clement Stone once said, “You are a product of your environment. So choose the environment that will best develop you toward your objective. Analyze your life in terms of its environment. Are the things around you helping you toward success or are they holding you back”?

What Clement Stone didn’t take into account is that we don’t have a choice over the environment that we’re born into. Brooklyn’s Kai Ca$h sheds light on those exact circumstances in his latest visual “Where You From”.

“The ‘Where You From’ video is a necessary element for my ‘Birth In The Borough’ project because I was able to tap into my hometown and get in gritty grind mode. As you can see in the video, the vibe of the video is gritty, condensed and dark. It shines light on the storyline given in the record and allows people to get tunnel vision with the song and video”

Kai Cash

Produced by fellow CYN co-founder and rising producer Niko Brim “Where You From” is an introspective cut that digs deep into the psyche of listeners and forces them to realize the importance of their hometown and the ultimate effect it has on who they are.

Check out the Shamel Mason directed visual above and stream “Birth In The Borough” here.