St. Louis artist The G1ft, delivered his “Not Xcited” EP in November however, The G1ft felt the new year was best to deliver visuals from the project.
One of the hardest tracks off of the EP is “No Pics” so it’s only right to deliver a video for the track. The Alex Don Audio directed visual brings the hard hitting record to life.
In a world where people are literally taking or reposting pictures as a hobby, The G1ft puts an emphasis on “No Pics” through the two minute video. The sharply shot visual paired with The G1ft’s lyricism and melodies make this an enjoyable watch.
The Not Xcited EP was a demanding expression of the G1ft’s versatility and artistic influence and the Alex Don Audio-directed video gets up close and personal with the rapper and continues to highlight his motivational lyricism. The G1ft aims to be a symbol for the everyday person with large ambitions who goes against the odds.
You can listen to Not Xcited here and check out the “No Pics’ visual above.