Charlotte new comer, ZayTheGOAT is back on our blog, this time with a new bouncy single “It Is What It Is” Zay also dropped a new visual to accompany the release of the new track.

On his latest offering, the Social Currency Enterprises artist acknowledges how life can get rough and throw tough situations at you (hence the title) & how he had to revise his mindset and ideals when it came to crappy situations.

I made this song for people like me who have trouble coping with their problems, for people who have a ‘it is what it is’ demeanor about problems,” “Your homie gonna cross you, your girl gonna cheat, people gonna doubt you and talk shit about you. BUT F**K IT, IT IS WHAT IT IS”

ZayTHEGOAT on It Is What it is

The bass-heavy single entices the listener to move. With a “screw that” motto and a catchy hook, “It Is What It Is” is surely a track you should give a listen too.

Check out Zay’s latest visual directed by FoolWithTheCamera above and stream “It Is What It Is” below.