Today the NAACP announced that NBA superstar, entrepreneur, and philanthropist, LeBron James, will receive the prestigious President’s Award during the 52nd NAACP Image Awards. The President’s Award is presented in recognition of special achievement and distinguished public service. Previous recipients includes, Rihanna, Shawn “JAY-Z” Carter, Jesse Jackson, Lauryn Hill, Soledad O’Brien, Colin Powell, Condoleezza Rice, and Muhammad Ali, among others.

LeBron has used his platform to inspire and uplift others through the LeBron James Family Foundation. Which invests its time, resources and passion into creating generational change for kids and families. Including the groundbreaking, public I PROMISE School, I PROMISE Village by Graduate Hotels that provides transitional housing for families, and House Three Thirty that will offer job training and financial health programming. As well as More Than A Vote, a coalition of Black athletes and artists LeBron founded in 2020. Dedicated to educating, energizing and protecting Black voters.

As a entrepreneur, James has infused his commitment to empowering others into the business and entertainment sectors. Through The SpringHill Company, which unites three companies he co-founded with Maverick Carter. Including UNINTERRUPTED. Empowering diverse creators, and connecting brands and consumers to culture and entertainment.

Coupled with his achievements in sports, business, philanthropy and activism, James’ diverse business portfolio of innovative partnerships and investments has established him as one of the most influential figures in the world.

Lebron is one of the greatest athletes of this generation, and through his work on and off the court, has transcended beyond sports to become a cultural icon. This is nowhere more evident than over the past year, where LeBron used his platform to speak out on issues that were directly affecting the Black community. Including initiatives, police brutality, and racial inequality. LeBron epitomizes the type of leadership, sportsmanship, and commitment to social justice that we seek to highlight with our President’s Award

NAACP President and CEO Derrick Johnson

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