Our first Premiere of 2021 is 100GrandRoyce’s new visual for “Never Be”. Last month, the Harlem released his Triple Crown project, excecutively produced by Cinematic’s 183rd. One of the top tracks off of the project was “Never Be” featuring fellow Harlem rapper Smoke DZA who secured the only feature on the EP.
Shot and directed by R Streetz of All For The Team Media, Royce is sharing his story about being independent as an artist, while also feeling there will Never Be another to do it like them, making it through the ups and downs of the game. The video finds the Harlem rappers flexing in lower Manhattan in the famous shadows of the Brooklyn Bridge.
The project itself is a dedication to who he calls the hustlers, the grinders, and underdogs aka “The HUNDOS”.
Check out the visual below via YouTube.