LIONEL RICHIE PARTNERS WITH TYRA BANKS’ SMiZE CREAM ICE CREAM BRAND TO LAUNCH EXCITING NEW FLAVOR
Supermodel Tyra Banks, SMiZE Cream the gourmet ice cream brand which launched this summer and inspires you to reach for more than just a spoon, is excited to announce the launch of “ALL NIGHT LOVE,” a wild and sweet new flavor created in collaboration with music legend Lionel Richie.
“ALL NIGHT LOVE” is made with flavors Lionel grew up loving. The container for “All Night Love” features a QR code that links to fun videos featuring Tyra and Lionel or a newly illustrated character created in Richie’s likeness that comes alive with a QR the technical magic of Augmented Reality.
I have been a lifelong Lionel Richie fan! His stratospherically popular music transcends everything and I’m so excited everybody will be able to enjoy SMiZE Cream’s ALL NIGHT LOVE, our new super luscious ice cream flavor inspired by Lionel’s musical genius and vivacious personality! His music and presence light up any room. And now, Lionel’s delectable ice cream flavor will light up your palate!
Supermodel, Super Businesswoman, and SMiZE Cream founder Tyra Banks.
The decadent ice cream flavor was created and carefully honed by Richie, Banks, and ice cream scientist Dr. Maya Warren. the trio meet up multiple times to taste and refine the ice cream’s recipe.
“All Night Love” became available for pre-order online at 9amPST on September 1st. Nationwide shipping and purchase of “All Night Love” in the SMiZE Cream Los Angeles shop as well as local delivery in Los Angeles via Doordash will begin today, September 8th. Due to demand, there is a limit of two containers of “All Night Love” per customer.
The SMiZE Cream shop is located blocks from the beach at Santa Monica Place in Santa Monica, California. Nationwide shipping is available via the SMiZE Cream website
To order SMiZE Cream, join the community, and more, go to www.smizecream.com.